embers and flames
A copywriting workshop for coaches and entrepreneurs.
Writing copy can feel like spending time with your favorite people.
In this workshop, I'll show you how.
Un-sucky copywriting workshop for coaches and entrepreneurs.
October 1 & 2, 12-2 pm Central Time/ I -3 pm Eastern Time
Led by Inger Kenobi | Cost £168
ARGH! WHERE ARE THE RIGHT WORDS???
Regardless of how amazing your coaching practice or business offers are, they will not speak for themselves. That's where copywriting comes in.
Great copy does two things. One, it makes your personality come alive on the page. Two, the people who need your services understand what you're selling and want to hire you on the spot.
Awesome! But. . . . .
How do you describe your work if you're a death doula, a dancer, and a vegan baker?
How do you talk about your work in a way that doesn't make you sound like the most boring version of yourself?
How do you put yourself forwards when all this pesky copywriting stuff feels so separate from the rest of your business?
I hear you. I've also heard many variations of:
Do I need a separate website for each of my offers?
I have so many great ideas, but I feel overwhelmed and don’t know where to start.
If people knew I’m interested in nail art, no one would take me seriously as a grief counselor.
I don’t know how to bring it all together.
My website makes me want to tear my hair out.
Why do I even have to bother with this stuff? It's making me crazy. Whatever happened to, 'build it and they shall come?'
Luckily, there is a way of writing copy that won't make you cringe.
Introducing EMBERS AND FLAMES.
This workshop came about because I saw so many of my colleague's brilliant offers drown under an avalanche of vague, meek, and confusing copy. (Including myself here .. . . )
Here we'll leave all timidness behind and get ready for a double-doze of humor, encouragement, and an approach to copywriting that will make our spines tingle.
Together we'll do three specific things:
Free yourself from thinking, 'I can't say that!' Whatever you're too afraid to say, that's where the gold is.
Write in an inviting, clear, collaborative voice so your clients feel drawn in, not preached to.
Energize your About Me page.
Oh, one more! We'll also leave all life-coach speak behind! This one is hard, but sooooooo worth it!
When you don't honor who you are, you:
end up sounding like everyone else (bleh)
write a lot about our methods and training, without getting to the point of what you're actually selling or doing
spend an insane amount of time guessing what the clients want to hear, instead of focusing on what you want to say
avoid the website nightmare all together
THIS WORKSHOP IS PERFECT FOR PEOPLE WHO:
- already have a business, but their offers aren't exactly selling
- long to use all their talents, passions, and gifts in an authentic, stress-free way
- know what they want to do, but catch themselves thinking, 'I can't do that!'
- want more clarity about what their 'thing' is.
- look forward to connecting with their clients in a fun and authentic way.
- who want to look at how they present their work with fresh eyes and learn something new.
Who is Inger?
Hello! I'm Inger and I'm multi-passionate coach and author.
As a life coach, I love helping people melt away their final barriers so they can create a business, a book, a website, or anything else they desire from a place of joy, magic, and passion. (Humour is important, too. There is no need to take everything so seriously.)
I have published one book and have two others in the works. I'm also a practicing Buddhist and have a knack for helping people create business strategies that makes them feel like they're getting away with something.
Yes, I am so ready for this!
We'll gather on October 1 and 2 (via Zoom) 12- 2 pm Central time/ 1-3 Eastern time
I will send you the Zoom link the week before!
If you can't be there live, no worries. I'll email you the recording.
Also, it doesn’t matter if you already have a website or haven't even started.
Either way, you'll get something out of this workshop.
Come! I can't wait to meet you!
Embers & Flames
Your next move? Put on your favorite perfume, pour yourself a cup of coffee (or pop some champagne), and let's get this party started!
Here you will find:
Creative tools and ideas that will help you scoop up the magical energy that
will make your words come alive on the page. There will also be plenty of time for lively conversations, writing exercises, and feedback. This is an immersive workshop filled with practical and proven tools.
Investment: 168 pounds (approx 186 dollars)
(This is non-refundable, so please invest with clarity and intention.)
-I really liked your workshop because it gave real hands-on help. We were actually learning and getting better at a skill in real-time rather than processing our feelings about it or just hearing a lecture on it never to really have the ability to implement in our real lives....xoxo.
-That was so fun!!! I don’t know why but I felt like I was giggling the entire two hours. Also I am so lucky you looked at my website. Thank you.
-That was awesome!
-I experienced so many aha moments. I also loved your passion. I found myself being activated into a creative zone by love.