INGER KENOBI
Welcome to my writing room!
When people ask what kind of work I do, I say, 'I'm a copywriting mentor for entrepreneurs. I also run online writing workshops and programs."
But . . .
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​What I really do is:
Sniff out boring, beige, vanilla copy like a truffle pig. With me by your side, you'll start to write copy that leads to champagne-worthy results.
I mean, the above statement could be you. The only reason why it's not is because your copy is too vague. Or too fluffy and floral. Or too vanilla and coach-speak-y. Or you're afraid of not appealing to everyone, so you tone down your message. Or you think selling is creepy, so you tell yourself, 'As long as I love what I do, I'll be fine.'
Either way, you're disappearing into a sea of nothingness.
And it's not your fault.
Most people don't learn useful copywriting tools that actually work. Which leads to thinking you're bad at selling, or people aren't bying, or that you have some hidden negative thought that is keeping you stuck.
Sure. It could be those things.
Or it could be that your more talented and more amazing that you give yourself credit for, and it turns out that people would love to work with you, you just haven't pinned down your message yet. It's like planning a party and deciding NOT to send out invitations.
Your talent + your powerful message = rocket fuel for your business.
What else should you know?
Oh right! Since I also run memoir workshops, I quickly want to add: you don't need anyone's permission to write about your own life.
A LITTLE BIT ABOUT my own life so far.
After dropping out of college, I spent over ten years at a Tibetan Buddhist centre in California. There, living on 200 acres above the tree-line, I learned to sit very still, completed 1,5 million mantra recitations, and discovered kale. ​
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When I moved to London and worked at the Norwegian Embassy, I suddenly went to meetings at Buckingham Palace and had Downing Street on speed dial.
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Four years later I moved to the Cotswolds and wrote my first book. Now I'm working on my third. ​​
I'm all about 'find a way or make a way' and one of my favourite question is, 'If this was a movie, what would you want the next scene to be?'
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My clients love that answer because it helps them see themselves from the outside + it allows for the most interesting answers to bubble to the surface.
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-If this was a movie, I'd start the book.
-If this was a movie, I wouldn't be writing this meek shit on my website.
-If this was a movie, I'd run with that program I've been thinking about for the last three years.
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One of my Buddhist teachers said, 'The best time is always now.'
It's true.
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And yet. . .
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We will never feel ready, or:
Good enough.
Talented enough.
Deserving enough.
Young enough.
Old enough.
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So what?
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Life is short and then we die, so we might as well jump in with both feet NOW and learn as we go.
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Bottom line is, you don't need to hoard your best ideas like Gollum.
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You can start before you're ready and gather EXPERIENCES, not think about everything to death.
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PLUS! (And I need you all to hear this.) You are all more talented, are more gifted, have more time, more resources, and more experiences than you give yourself credit for.
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There is no glory in waiting. Do the thing now.
The end. ​
What do you want to say YES to?
What I'm known for:
"Inger's ability to swiftly affect change is truly amazing, simply because there’s so much fun involved! For those of you lucky enough to be on Inger’s client roster, all I can say is congratulations!"
Highest praise:
"You have the same personality as David Sedaris."
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Fan of:
The way your hair smell after a bonfire, Lady Di, going to bed early, vintage gloves.
Allergic to:
Parties, coach-speak, AI, and the sentence, 'Now that I'm older. . . . "
My treasures:
My Buddhist teachers, my mind, my freedom, my creativity, and my people.
Favourite Authors
Margaret Atwood
Anne Lamott
Fran Leibowitz
Amy Tan
Knut Hamsun
Richard Rousso
Nora Ephron
David Sedaris
Milan Kundera
Mindy Kalling
Cheryl Strayed
E.M. Forster
Favourite TV shows
Yellow Stone
Veep
I Love Dick
Twin Peaks
Breaking Bad
Slow Horses
The Office (American version)
Gilmore Girls
Seinfeld
The West Wing
Modern Family
Schitt's Creek
I think that's about it! Right now I'm:
About to launch: a new podcast about Slow Horses. I'm doing this with my best friend, and for once it will be in Norwegian.
Reading: Margaret Atwood's memoir. Joy!
Obsessed with: creating environments, communities, and settings that makes it easy to press PLAY on the things we want to do. Aka: let the environment do the heavy lifting. Motivation fades.
Feeling conflicted about: Elizabeth Gilbert's new memoir. How can a person who writes to love everyday end up on a reckless drug-binge?
Working on: a book about the decade I lived at a Tibetan Buddhist centre.
Looking forward to: learning about what book/novel/text/creative project you have up your sleeve.
Pssst! Are we friends on Instagram?
My feed is a magical blend of Buddhist quotes, copywriting tips, and creativity boosting ideas. You find me by searing for: @ingerkenobi
