Learn to write binge-worthy copy

CLEAR OVER CLEVER

private copywriting coaching

This is where you get to distill your magic and talent into crystal clear copy that speaks directly to the people you want to work with.

And the best news? We'll do it together. No more guesswork, tearing your hair out, or spending hours writing the driest copy known to man.

(Before we start, I want you to keep ONE thing in mind: You can't repel your people by being more you. )

Hi! I'm Inger Kenobi and I am known for making copywriting uncomplicated, fun, and strategic.

After just one session, most of my clients go, 'I could have needed someone like you years ago.'

She was right.

Because my copywriting process works.

Everything we write together is based on one premise and one premise alone:

PEOPLE SHOULD UNDERSTAND WITHIN FIVE SECONDS WHAT YOU DO AND WHO YOUR WORK IS FOR.

Your sales copy should be so crystal clear that people either go HELL YES! or NOPE!

Like a proposal.

Don't know how to do that?

I do.

Keep reading.

I feel so lucky to have found you. Your creativity and insights are what I've been looking for. - Jane, UK

I just looked at my website. I am 100% working with you! - L.C, Australia

MY WINNING METHOD

TALKING = COPYWRITING GOLD

The best copy comes out when you talk about your work. In conversation, you're unfiltered, animated, use your own slang, and express yourself better than when you try to write. This is why we'll talk before we write.

STRATEGIC AND EASY

Once we've extracted your copywriting gold through conversations and brainstorming, we'll start to re-write the page that feels the easiest, then move on to the tricky ones.

FROM VAGUE TO SPECIFIC

Like a truffle pig, I can spot vague and flat copy a mile ahead, which is why my clients end up writing copy that is so clear and so specific that it attracts the right clients and repels the wrong ones. (Examples below.)

Vague: I help women find their voice.
Specific: I help aspiring authors write the shitty first draft.

General: I'm a beauty technician.
Specific: I help women over forty love their faces without botox and fillers.

Vague: I'm a sacred healer.
Specific: I cure insomnia with meditation and herbs.

The first version might sound fancy and clever, but so what?

If people don't understand what you do, why should they work with you? DON'T MAKE US GUESS!

People who work with me get to:

Roll out new programs because they no longer struggle with questions like, 'How can I make people understand the value of this work?' or, 'How can I make people sign up?'

Attract clients who recommend them to five of their friends.

Talk about their work without mumbling or droning on and on.

Receive emails that read, 'I'm in! How do I pay you?'

TOGETHER WE'LL:

Turn your copy into rocket fuel for your business.

OK, so what gets in the way of all this goodness?

OMG! So many things! Feeling guilty about not wanting to work with everyone. Nervous about getting too specific.

Doing this work alone. Alone, you will undermine, undervalue, and overlook all the things that set you apart and make you magnetising as hell. (Like my client who forgot that her work had been featured in Vogue. ALL of my clients have their version of, 'I forgot I used to work for Vogue! What will yours be? I can't wait to find out! )

Also. . . .

Hoping people will see the real you once you start working together.

Praying to the almighty Universe that you will become one of those 'word of mouth' people.

But you know what? You didn't start working for yourself just so you could rely on hope and guesswork. It's time to move on from forgettable copy and take your seat at the pro table.

I'm in!

YOU'LL LOVE IT HERE

THIS WORK IS A DREAM COME TRUE FOR PEOPLE WHO:

Have a new program they want to roll out, but struggle with the words.

Don't want to do this work alone.

Know they have a lot to offer, but their current copy doesn't justify it AT ALL.

Have tried working from website templates, only to hate copywriting even more.

Love the idea of approaching copywriting like a fun, creative teamwork effort.

Have website shame, but feel drained just thinking about rewriting their copy.

Are DUNSO with coach-speak, lingo and vague copy.

WORKING TOGETHER - THE NUTS AND BOLTS - SHORT VERSION

There are 8 sessions in total.
1. An initial 60-minute lay-of-the-land session.
2.Four 60-minute sessions where we work on your copy together.

3. PLUS: three hours where I edit and work my magic copy while you're off doing other things.

(All sessions happen on Zoom, so location is never a problem.)

Investment: £1999 (Approx 2500 dollars)

You can start this work today.

YES! i'M SO READY FOR THIS!
LET'S GO!

I NEED THIS!

WORKING TOGETHER
Slightly longer version.
How does it work again?

Writing copy is easy. It's just words on a page.

The tricky part is getting specific and clear.

The almost impossible part is not to overthink everything to death.

This is why I don't want you to write, write, write by yourself. It will drive you nuts. Your inner critic will outsmart you and push you around.

Which happens to everyone, automatically.

Also, alon you'll tell yourself, 'I can't say that!' And then you write the most boring sentence ever.

But remember, you can't repel the right people by being more YOU.

With me by your side, you will write copy that makes your work POP.

And by WRITE I mean:

We'll TALK about your work. I will ask questions that will bring all the relevant and mind-blowing info to the surface. Based on this conversation, we'll open a Google Doc (that we both have access to) and start writing down an outline. Then we'll do some more talking, which helps us flesh out the Google Doc. Sometimes you will write and I will edit. Sometimes I will write and you will edit. This is teamwork at its best. I will not leave you alone to figure this out by yourself for a SECOND.

Conversations+writing+editing together = copywriting gold.

So put on your favourite perfume, pour yourself a cup of coffee (or pop some champagne), and let's get to work!

Your next move? Click on the button below.

The sooner you start this work, the sooner you will be on your way.

Inger is an amazing wayfinder. After just one session, Inger managed to put an end to three years of fluffing about. I finally know who I want to work with and what my offer is.

-R. C. / Australia

Inger is a fantastic coach! I feel accepted, seen, and really good about myself. And I'm finally getting the results that I want! Everyone should work with her.

F. S. / UK

I recommend Inger to anyone who has something fantastic to offer clients / readers / the world but feels freaked out, exhausted, bored, or uncertain. She is a massively talented coach and a fireball of life energy!

Elaine, Simlångsdalen Sweden

Want your website to speak directly to the humans you long to serve? Inger is a PRO and will take you through a process so you learn how to write just to THEM!

-Sarah Bamford Seidelmann /USA

Some common questions:

My website is super incongruent with my current self. It was made three years ago and both me and my business have changed so much since then. I struggle to find an entry point to start the re-write. Will working with you help?

Yes! Come! Finding the easiest, most fun, entry point is my jam. Even if you struggle with copywriting (compared to passionately writing about your business in your emails or posts), you'll soon express yourself in a way that feels true, and alive and speaks directly to the people you're here to serve.

How do I know if my offer isn't clear? I think that it is. . . .

If you have a hard time talking about your work. . . .

If you're not sure what results your clients get from working with you. . . .

If you're not signing clients. . . .

If promoting yourself feels complicated and forced. . . .

If your copy sounds like everyone else in your industry. . . .

If you know in your bones that you're good at what you do, but you don't know how to communicate the value. . . . . .

All of the above are signs that your offer isn't as simple and clear as it could be.

Do you help with website design, layout, funnels, and such?

Nope. The technical bits are not my wheelhouse. But honestly, you don't need a complicated, time-consuming design. A page with plain text will do just fine. The rest is just frosting.

I have lots of ideas and can't decide what my offer is. Will working together help me find clarity?

Yes. I have many multi-passionate clients. Some of them combine their many passions into one, original offer (like goat yoga), or they choose the one thing that has the most energetic pull.

I get that working on my copy is important. But what about marketing, list-building, being visible on social media, and all of that stuff? Will that be covered as well?

I'm so glad you asked that question because. . . yes. . . you get to take everything you learn about copywriting and apply it directly to marketing, social media posts, posters, emails, and newsletters. Once you know how to communicate your offer, the setting doesn't matter.

Do you offer any discounts?

SHINE members get a 30% discount

In addition, you can invite two friends or colleagues to join you in creating a mini-group program. Then you'll all pay 1/3 of the price each. Same amount of sessions, the same schedule, just three people instead of just you. That's actually a really fun option!

A lot of copywriting courses are self-study solutions. Why do you work so closely with people?

I love hands-on approaches, and I know from experience that the best copy already exists inside your head and it ONLY comes out when we talk about your work. Your words plus my tools and experience = the winning combo.

What about AI?

Good question! Can AI write copy for you? Absolutely. And also, absolutely not. My job as a coach is to unearth all the things that make your copy stand out and draw people in.

Also, my job is also to make sure you're running with ideas that light you up, not the ones you think you have to do. Like my client who went from taking LinkedIn portraits to tasteful nudes of couples. An app would never reveal that.

A coach will. That's our job.

AI can only spew out something generic from what you feed it. It can't access all the cool things about you and your work that you are currently overlooking and undervaluing.

Lastly, AI will never deepen your understanding of your work and the people you are here to serve. Your brain will. And that is why I only work with brains, not machines.

I don't have a website. Can you still help?

For sure! I've worked with a handful of women who never had a website before, because they thought it would be too costly and time-consuming. Honestly, to get started, you only need a landing page, a one-page website. I can for sure help you write that copy, and while we're at it, drum up some fun copy for your ABOUT ME page.

Once you have the copy, hopping on a web-design platform like WIX and creating your website is totally doable.