Learn how to write copy that makes your work POP.
Become more specific. More you.
ONE-ON-ONE COPYWRITING SESSIONS
Want to go from 'I don't know what's wrong with my website,'' to creating understanding and excitement for your work? Or perhaps you're copy-curious and would love to learn powerful copywriting tools that makes your future programs and offers glow up?
Either way, welcome!
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Psssst! Writing great copy has nothing to do with being a fancy writer or getting your hands on an industry-secret website template.
It's all about dropping the jargon and writing directly to your best fit, most motivated clients.
I'll show you how.
After our first session, you'll think, "Now I get it! "
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I feel so lucky to have found you. Your creativity and insights are what I've been looking for. - Jane, UK
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I just looked at my website. I am 100% working with you! - L.C, Australia
-L. C. /Australia
COPYWRITING IS BETTER TOGETHER
Most people think that (re)writing their copy will be such a confusing time-suck that they end up:
Asking ChatGPT 'How to write a sales page?'
Downloading some generic template, and end up scrolling the day away.
Trying to sound professional and end up writing the most boring sentence known to man.
As a result the entire process becomes a draining exercise in self-loathing and confusion.
You?
You're looking for something better.
By learning my tried and tested copywriting tools, you'll go from thinking, 'I'm not a good writer,' to, 'This was easier than I thought!'
MY PERSONAL METHOD
TALKING = COPYWRITING GOLD
The best copy comes out when you talk about your work. In conversation, you're unfiltered, animated, use your own slang, and express yourself better than when you try to write. This is why we'll talk before we write.
STRATEGIC AND EASY
Once we've extracted your copywriting gold through conversations and brainstorming, we'll start to re-write the page that feels the easiest, then move on to the tricky ones.
FROM VAGUE TO SPECIFIC
Like a truffle pig, I can spot vague and flat copy a mile ahead, which is why my clients end up writing copy that is so clear and so specific that it attracts the right clients and repels the wrong ones. (Examples below.)
Hi, I'm Inger Kenobi, and I'm obsessed with helping you write hyper-specific copy that sounds like you. Here are some examples.
Before: I help women find their voice.
After: I help aspiring authors write the shitty first draft.
Before: I'm a beauty technician.
After: I help women over forty love their faces without botox and fillers.
Before: I'm a sacred healer.
After: I cure insomnia with meditation and herbs.
The first version might sound fancy and clever, but so what?
If people don't understand what you do, why should they work with you? You never want anyone to guess what you're selling.
TOGETHER WE'LL:
Turn your copy into rocket fuel for your business.
OK, so what gets in the way of all this goodness?
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Wouldn't it be fun to. . .
Roll out new programs or pitching yourself to a podcast, because you're now one of those people who can write about themselves.
Clients thinking, 'It's like you're inside my head!'
Talk about what you do without mumbling or droning on and on.
No longer feeling like the best-kept secret in your industry.
Spot the difference between inspirational and useful copy. (only one of them leads to getting paid.)
​OMG! So many things! Dismissing your simple thoughts and over-complicating everything. Feeling guilty about not wanting to work with everyone. Nervous about getting too specific.
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Doing this work alone. Alone, you will undermine, undervalue, and overlook all the things that set you apart and make you magnetizing as hell. (Like my client who forgot that her work had been featured in Vogue. ALL of my clients have their version of, 'I forgot I used to work for Vogue! What will yours be? I can't wait to find out! )
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Also. . . .
Hoping people will see the real you once you start working together.
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Lack of structure and too many words.
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Praying pray to the almighty Universe that you will become one of those 'word of mouth' people. ​​
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We're going to leave all of that behind.
WORKING TOGETHER - THE NUTS AND BOLTS - SHORT VERSION
There are 6 sessions in total.
1. An initial 90-minute lay-of-the-land session.
2.5 weekly 60-minute sessions.
(All sessions happen on Zoom, so location is never a problem.)
Investment: £1050 (Approx 1500 dollars)
You can start this work today.
YES! i'M SO READY FOR THIS!Â
LET'S GO!
YOU'LL LOVE IT HERE
Working together -nuts and bolts- slightly longer version
Writing copy is easy. It's just words on a page.
The tricky part is getting specific and clear.
The almost impossible part is not to overthink everything to death.
This is why I don't want you to write, write, write by yourself. It will drive you nuts. Your inner critic will outsmart you and push you around.
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Which happens to everyone, automatically.
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Together we'll brainstorm about your work, and the magic of talking is that you become lively, you give examples, you tell stories, and your insights, humour, personality, and slang bubble to the surface.
That's the YOUNESS and the CLARITY we're after.
And remember, you can't repel the right people by being more YOU.
And best of all, once you've been through this process, you're set for life.
And when you slide back into writing flat and vague copy, you'll know how to fix it. ​
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So put on your favorite perfume, pour yourself a cup of coffee (or pop some champagne), and let's get to work!
Your next move? Click on the button below. ​
Inger is an amazing wayfinder. After just one session, Inger managed to put an end to three years of fluffing about. I finally know who I want to work with and what my offer is.
​-R. C. / Australia
Inger is a fantastic coach! I feel accepted, seen, and really good about myself. And I'm finally getting the results that I want! Everyone should work with her.
​F. S. / UK
I recommend Inger to anyone who has something fantastic to offer clients / readers / the world but feels freaked out, exhausted, bored, or uncertain. She is a massively talented coach and a fireball of life energy!
Elaine, Simlångsdalen Sweden
Want your website to speak directly to the humans you long to serve? Inger is a PRO and will take you through a process so you learn how to write just to THEM!
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-Sarah Bamford Seidelmann /USA
Some common questions:
My website is super incongruent with my current self. It was made three years ago and both me and my business have changed so much since then. I struggle to find an entry point to start the re-write. Will working with you help?
Yes! Come! Finding the easiest, most fun, entry point is my jam. Even if you struggle with copywriting (compared to passionately writing about your business in your emails or posts), you'll soon express yourself in a way that feels true, and alive and speaks directly to the people you're here to serve.
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How do I know if my offer isn't clear? I think that it is. . . .
If you have a hard time talking about your work. . . .
If you're not sure what results your clients get from working with you. . . .
If you're not signing clients. . . .
If promoting yourself feels complicated and forced. . . .
If your copy sounds like everyone else in your industry. . . .
If you know in your bones that you're good at what you do, but you don't know how to communicate the value. . . . . .
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All of the above are signs that your offer isn't as simple and clear as it could be.
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Do you help with website design, layout, funnels, and such?
Nope. The technical bits are not my wheelhouse. But honestly, you don't need a complicated, time-consuming design. A page with plain text will do just fine. The rest is just frosting.
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I have lots of ideas and can't decide what my offer is. Will working together help me find clarity?
Yes. I have many multi-passionate clients. Some of them combine their many passions into one, original offer (like goat yoga), or they choose the one thing that has the most energetic pull.
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I get that working on my copy is important. But what about marketing, list-building, being visible on social media, and all of that stuff? Will that be covered as well?
I'm so glad you asked that question because. . . yes. . . you get to take everything you learn about copywriting and apply it directly to marketing, social media posts, posters, emails, and newsletters. Once you know how to communicate your offer, the setting doesn't matter.
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Do you offer any discounts?
SHINE members get a 30% discount
In addition, you can invite two friends or colleagues to join you in creating a mini-group program. Then you'll all pay 1/3 of the price each. Same amount of sessions, the same schedule, just three people instead of just you. That's actually a really fun option!
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A lot of copywriting courses are self-study solutions. Why do you work so closely with people?
I love hands-on approaches, and I know from experience that the best copy already exists inside your head and it ONLY comes out when we talk about your work. Your words plus my tools and experience = the winning combo.
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What about AI?
Good question! Can AI write copy for you? Absolutely. And also, absolutely not. My job as a coach is to unearth all the things that make your copy stand out and draw people in.
Also, my job is also to make sure you're running with ideas that light you up, not the ones you think you have to do. Like my client who went from taking LinkedIn portraits to tasteful nudes of couples. An app would never reveal that.
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A coach will. That's our job.
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AI can only spew out something generic from what you feed it. It can't access all the cool things about you and your work that you are currently overlooking and undervaluing.
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Lastly, AI will never deepen your understanding of your work and the people you are here to serve. Your brain will. And that is why I only work with brains, not machines. ​​
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I don't have a website. Can you still help?
For sure! I've worked with a handful of women who never had a website before, because they thought it would be too costly and time-consuming. Honestly, to get started, you only need a landing page, a one-page website. I can for sure help you write that copy, and while we're at it, drum up some fun copy for your ABOUT ME page.
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Once you have the copy, hopping on a web-design platform like WIX and creating your website is totally doable.