Learn to write binge-worthy copy

Copywriting for people who want to rise above the sea of vagueness and serve their clients like never before.

There will come a time when you're ready to write copy that captures your work in a way that your former self never could have imagined.

This copy will free your inner expert, speak directly to dream-come-true clients, while breathing new life into your work.

I'm already in!

And the best news?

This work has nothing to do with filling out worksheets or creating that dreaded fictional client avatar.

Snore.

Instead, we'll start by having interesting and fun conversations about your work.

This 'talk before we write' method is unique to me, and here is why it works:

1. When you talk, you're lively, energized, full of personality, and your words and wisdom flow out of your mouth naturally and easily.

This leads to aha-moments, clarity, new insights, and goosebumps.

2. Talking is like an archaeological dig where we get to unearth countless treasures. (Yes, my nickname used to be Inger Anna Jones.)

3. You also get to ask me questions and work through issues in real time, instead of trying to figure out everything yourself.

Based on your words, your personality, your vision, and your humanness, the new copy will rise from the ashes like a glorious Phoenix.

I've seen it time and time again.

My strategic questions + your genius = copywriting gold

And this is why my clients get to:

🔥 Write the way they talk.
So instead of writing, 'I help women untangle from unhelpful relationship patterns.' They suddenly claim, 'I work with women who are divorce-curious.'

OMG! Yes! Relatable, unique, and crystal clear.

Which naturally leads to things like:

🔥Having their clients recommend them to five of their friends.

🔥 Creating a world people want to be a part of.

🔥 Texting me, 'My new copy is up, and I got my first paying client in five months!'

🔥 Being known for something.

🔥 Growing in a way that makes their spine tingle.

🔥 NO LONGER BEING LUMPED TOGETHER WITH 100 OTHER OPTIONS THAT SOUND MORE OR LESS THE SAME.

In other words:
YOU'LL LOVE IT HERE

The goal is to move you:

From casting too big a net to being laser-focused on your highest-level clients.

From having website shame to feeling insanely proud of your online presence.

From not knowing what to say to expressing yourself with clarity and confidence.

From undervaluing yourself to understanding what sets you apart.

This changes EVERYTHING, without you having to change.
Can you imagine?

Having real, honest, lively conversations about your work is a prerequisite for people who:

Have a lot to offer, but their current copy doesn't justify it AT ALL.

No longer want to hide their dreams, their weirdness, their accomplishments, their wins, or their ideas behind flat and dull copy.

Love the idea (maybe for the first time) of being the wrong choice for the wrong people and the only choice for the right ones.

Are excited to have their copy come from aliveness, so that their clients can actually feel something when reading about their work.

Want their copy to complement their in-person magic.

WORKING TOGETHER - NUTS AND BOLTS -

There are 8 sessions in total.
1. An initial 60-minute lay-of-the-land session.
2. Four 60-minute sessions where we work on your copy together.

3. PLUS: three hours where I edit and work my magic while you're off doing other things.

(All sessions happen on Zoom, so location is never a problem.)

Investment: £1999 (Approx 2500 dollars)

You can start this work today.

Just click on the pink button below.

Let's Go!

Inger is an amazing wayfinder. After just one session, Inger managed to put an end to three years of fluffing about. I finally know who I want to work with and what my offer is.

-R. C. / Australia

Inger is a fantastic coach! I feel accepted, seen, and really good about myself. And I'm finally getting the results that I want! Everyone should work with her.

F. S. / UK

Some client wins

I recommend Inger to anyone who has something fantastic to offer clients / readers / the world but feels freaked out, exhausted, bored, or uncertain. She is a massively talented coach and a fireball of life energy!

Elaine, Simlångsdalen Sweden

Want your website to speak directly to the humans you long to serve? Inger is a PRO and will take you through a process so you learn how to write just to THEM!

-Sarah Bamford Seidelmann /USA

Q and A

My website is super incongruent with my current self. It was made three years ago, and both I and my business have changed so much since then. I struggle to find an entry point to start the rewrite. Will working with you help?

Yes! Come! Finding the easiest, most fun entry point is my jam. Even if you struggle with copywriting, you'll soon express yourself in a way that feels true, alive, and speaks directly to the people you're here to serve.

Do you help with website design, layout, and such?

Nope. The technical bits are not my wheelhouse. But honestly, you don't need a complicated, time-consuming design. And if you're working in WIX, I'm more than happy to give you some pointers.

I have lots of ideas and can't decide what my offer is. Will working together help me find clarity?

Yes. I have many multi-passionate clients. Some of them combine their many passions into one, original offer (like goat yoga), or they choose the one thing that has the most energetic pull.

I get that working on my copy is important. But what about marketing, list-building, being visible on social media, and all of that stuff? Will that be covered as well?

I'm so glad you asked that question because. . . yes. . . you get to take everything you learn about copywriting and apply it directly to marketing, social media posts, posters, emails, and newsletters. Once you know how to communicate your offer, the context doesn't matter.

Do you offer any discounts?

SHINE members get a 30% discount

A lot of copywriting courses are self-study solutions. Why do you work so closely with people?

I love hands-on approaches, and I know from experience that the best copy already exists inside your head, and it ONLY comes out when we talk about your work. Your words plus my tools and experience = copywriting gold.

What about AI?

Good question! Can AI write copy for you? Absolutely. And also, absolutely not. My job as a coach is to unearth all the things that make your copy stand out and draw people in.

Also, my job is also to make sure you're running with ideas that light you up, not the ones you think you have to do. Like my client who went from taking LinkedIn portraits to tasteful nudes of couples. An app would never reveal that. I did.

Also, AI will never deepen your understanding of your work and the people you are here to serve. Your brain will. And that is why I only work with brains, not machines.

I don't have a website. Can you still help?

For sure! I've worked with a handful of women who never had a website before, because they thought it would be too costly and time-consuming. Honestly, to get started, you only need a landing page, a one-page website. I can for sure help you write that copy, and while we're at it, drum up some fun copy for your ABOUT ME page.

Once you have the copy, hopping on a web-design platform like WIX and creating your website is totally doable.