Learn to write binge-worthy copy

PRIVATE COPYWRITING SESSIONS.

For people who don't need to get better at what they do, but they want to get better at writing about what they do . . . .

. . . without having to create another damn client avatar.

LOVE the new copy! You are a Word Wizard! Thank you for weaving your magic into my copy!!!! Worth every penny! You can quote me. :)

- xo Esther Piszczek

THIS IS WHERE YOU GO FROM vague, forgettable copy to 'Wow! I sound amazing. I would hire me!'

WHO HIRES ME
World-class musicians, Emmy-nominated composers, photographers, comedians, members of the Royal family, hairdressers, coaches, creatives, and healers.

What they have in common
- They are too close to their own greatness and talents to see the forest for the trees.
- They have spent thousands on Masterminds and marketing programs, only to feel even more confused.
- They don't need more general advice that is frankly beneath them.

What they want
They want to pair up with someone who can see their vision better than they can, who knows how to bring all the relevant information to the surface, and who can help them erase every ounce of fakeness and performativeness.

They want to write copy that sounds like them + speaks directly to their best-fit clients and audience.

That's my goal as well.

And the good news is? To achieve that, we only need two simple things that everyone else overlooks.

1. We need to have good old-fashioned conversations about your work.

2. We need to replace pain points with dream scenarios.

HAVING LIVELY CONVERSATIONS ABOUT YOUR WORK
leads to spine-tingling results like:

Own your uniqueness.

What are you really good at? What sets you apart?

You kind of know it, but you can't put your finger on it.

Not for long! Together we'll find the words that describe your unique brand of magic.

Stop burying the lead.

Alone, it can be hard to know what to include and what's relevant. You need someone who can say:

-More of this.

-Nooo! That's boring!

-What??? You've worked for Vogue??? And you're only mentioning this NOW?

Champagne, please!

When we focus on how life is better after working with you, and what's easier after working with you. . .

When you paint a gorgeous after-picture (instead of droning on and on about pain-points) your people will feel like they've hit the jackpot.

No more vagueness!

In a confused, bored state, it's easy to write, 'I help women untangle unhelpful relationship patterns.' What???

When I ask clarifying questions, you go, 'Oh! What I mean is, I work with women who are divorce curious.'

Bingo!

The art of storytelling

Certain phrases and examples set you apart from the rest of the crowd. They can be easy to miss.

And when you go, 'Can I really say that?" I will remind you that you can't repel your people by being more you.

Dream big. Bigger!

There are clients out there that will change how you see yourself and your work.

We'll talk about how to draw them closer right here and now, even if you're not a nepo baby and have zero connections.

This is when your work starts to feel like a fairy tale.

In other words:
YOU'LL LOVE IT HERE

This work is for those of you who:

Want to be laser-focused on your highest-level clients.

Want to feel insanely proud of your online presence.

Want to bring your WOW factor.

Love what you do.

And yet, you don't know how to swirl all that awesomeness into copy.
The words escape you.

Not for long!

WORKING TOGETHER - NUTS AND BOLTS -

There are 9 sessions in total.
1. An initial 60-minute lay-of-the-land session.
2. Four 60-minute sessions where we work on your copy together.

3. PLUS: four hours where I edit and work my magic while you're off doing other things.

(All sessions happen on Zoom, so location is never a problem.)

Investment: £1999 (Approx 2500 dollars)

You can start this work today.

Just click on the pink button below. (Payment plan available)

Let's Go!

Some client wins

Inger is an amazing wayfinder. After just one session, Inger managed to put an end to three years of fluffing about. I finally know who I want to work with and what my offer is.

-R. C. / Australia

Inger is a fantastic coach! I feel accepted, seen, and really good about myself. And I'm finally getting the results that I want! Everyone should work with her.

F. S. / UK

After five sessions with Inger, I knew my audience, claimed my eccentric talents as my gifts, and revamped my site.

She proved to be a real-time translator of my deepest vision. She found my true niche lost in the fog of all my training.

So if you feel any lack of clarity about your copy, your audience, or your true gifts, you need Inger now!

Her jubilance will stoke your creative confidence. Her talent will give your vision structure. Her passion will make your work tangible in no time.

You will feel like you’ve gone to the salon for the best makeover every time you look at your copy!

That transformation is real. And I can’t recommend Inger enough!

-Eden Sipple-Mead

I recommend Inger to anyone who has something fantastic to offer clients / readers / the world but feels freaked out, exhausted, bored, or uncertain. She is a massively talented coach and a fireball of life energy!

Elaine, Simlångsdalen Sweden

Want your website to speak directly to the humans you long to serve? Inger is a PRO and will take you through a process so you learn how to write just to THEM!

-Sarah Bamford Seidelmann /USA

Q and A

My website is super incongruent with my current self. It was made three years ago, and both I and my business have changed so much since then. I struggle to find an entry point to start the rewrite. Will working with you help?

Yes! Come! Finding the easiest, most fun entry point is my jam. Even if you struggle with copywriting, you'll soon express yourself in a way that feels true, alive, and speaks directly to the people you're here to serve.

Do you help with website design, layout, and such?

Nope. The technical bits are not my wheelhouse. But honestly, you don't need a complicated, time-consuming design. And if you're working in WIX, I'm more than happy to give you some pointers.

I have lots of ideas and can't decide what my offer is. Will working together help me find clarity?

Yes. I have many multi-passionate clients. Some of them combine their many passions into one, original offer (like goat yoga), or they choose the one thing that has the most energetic pull.

I get that working on my copy is important. But what about marketing, list-building, being visible on social media, and all of that stuff? Will that be covered as well?

I'm so glad you asked that question because. . . yes. . . you get to take everything you learn about copywriting and apply it directly to marketing, social media posts, posters, emails, and newsletters. Once you know how to communicate your offer, the context doesn't matter.

Do you offer any discounts?

SHINE members get a 30% discount

A lot of copywriting courses are self-study solutions. Why do you work so closely with people?

I love hands-on approaches, and I know from experience that the best copy already exists inside your head, and it ONLY comes out when we talk about your work. Your words plus my tools and experience = copywriting gold.

What about AI?

Good question! Can AI write copy for you? Absolutely. And also, absolutely not. My job as a coach is to unearth all the things that make your copy stand out and draw people in.

Also, my job is also to make sure you're running with ideas that light you up, not the ones you think you have to do. Like my client who went from taking LinkedIn portraits to tasteful nudes of couples. An app would never reveal that. I did.

Also, AI will never deepen your understanding of your work and the people you are here to serve. Your brain will. And that is why I only work with brains, not machines.

I don't have a website. Can you still help?

For sure! I've worked with a handful of women who never had a website before, because they thought it would be too costly and time-consuming. Honestly, to get started, you only need a landing page, a one-page website. I can for sure help you write that copy, and while we're at it, drum up some fun copy for your ABOUT ME page.

Once you have the copy, hopping on a web-design platform like WIX and creating your website is totally doable.

PRIVATE COPYWRITING SESSIONS. For people who don't need to get better at what they do, but they want to get better at writing about what they do . . . . . . . without having to create another damn client avatar. ​

LOVE the new copy! You are a Word Wizard! Thank you for weaving your magic into my copy!!!! Worth every penny! You can quote me. :) - xo Esther Piszczek

1. We need to have good old-fashioned conversations about your work. 2. We need to replace pain points with dream scenarios.

HAVING LIVELY CONVERSATIONS ABOUT YOUR WORK leads to spine-tingling results like:

Own your uniqueness. What are you really good at? What sets you apart? You kind of know it, but you can't put your finger on it. Not for long! Together we'll find the words that describe your unique brand of magic.

Stop burying the lead. Alone, it can be hard to know what to include and what's relevant. You need someone who can say: -More of this. -Nooo! That's boring! -What??? You've worked for Vogue??? And you're only mentioning this NOW?

Champagne, please! When we focus on how life is better after working with you, and what's easier after working with you. . . When you paint a gorgeous after-picture (instead of droning on and on about pain-points) your people will feel like they've hit the jackpot.

No more vagueness! In a confused, bored state, it's easy to write, 'I help women untangle unhelpful relationship patterns.' What??? When I ask clarifying questions, you go, 'Oh! What I mean is, I work with women who are divorce curious.' Bingo!

The art of storytelling Certain phrases and examples set you apart from the rest of the crowd. They can be easy to miss. And when you go, 'Can I really say that?" I will remind you that you can't repel your people by being more you.

Dream big. Bigger! There are clients out there that will change how you see yourself and your work. We'll talk about how to draw them closer right here and now, even if you're not a nepo baby and have zero connections. This is when your work starts to feel like a fairy tale.