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Image by Markus Spiske


 Online artist salon for working creatives.

Community, creativity, and falling in love with your life, all rolled into one.

Created and led by Sarah B. Seidelmann and Inger Kenobi. 

Spend more hours per week on your creativity, even if your mantra is, 'there is never enough time.'


Work on creative projects, even if you don't know what they will lead to. 


Join a community of creatives, even if you've never called yourself as an artist (before). 


To learn more, click on the video below. 

Image by Kevin McCutcheon


"What Inger and Sarah have created is so rare, beautiful, and magical. Yesterday our session made my soul soar. The ways this is expanding not only my creativity, but every part of my life takes my breath away. I’m so grateful."

"What I believe this group has done for me was to jumpstart me further on my spiritual path. If this is the only result I receive from this group, I’ve hit the jackpot!"

"I have been writing some each day and am creeping up on finishing my first draft. It has been a long road that started with an intention about 7 years ago. I am so grateful for the collective energy of this group."

"This is some next level shit."

"This program feels like my real life." 
" I now feel I can pull inspiration and creativity out of thin air.
Bye, bye, creative blocks! 
SHINE is for people who would love to pursue their creative dreams. They have so many ideas. Books they want to write. Songs they want to perform. Exciting business projects they want to roll out. It's now or never! But. . . 
. . . . instead they might end up surfing the internet for hours and go to bed telling themselves things like: 

-My sister is the talented one. 
-What if no one is interested in what I have to say? 
-This is a waste of time. I clearly have no talent. 
-Working on my art doesn't make any sense, financially. 
Is this you? 
We get it. People have lots of insane ideas of what it means to be a creative person. Maybe you used to be creative, but now it feels like a distant memory. Or maybe you're already an artist, but you just can't bring yourself to share your work with a larger audience. Not after that snarky comment from your uncle. Ugh. That still stings. But you're also sick of tinkering with your ideas in the shadows. 
Maybe this sounds familiar? 
Maybe your biggest secret isn't that you lack talent or skills. Far from it. Your biggest secret is that you know you're crazy talented and given the chance you could easily become the new Cheryl Strayed or Brandi Carlisle.

​Or maybe this is you? 

Or maybe you don't care about fame and glory--but deep down you know you're meant for more than this. You want to read Mary Oliver's famous line, 'Tell me, what is it that you plan to do with your one wild and precious life?" without feeling like a deer in the headlight. 

Either way, the help is near, because here you are, finding yourself on this very page, reading these exact words. 

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Hi, we're Sarah and Inger, the women behind SHINE, and we're here to help you create a creative journey that draws you in like a red carpet event. 

And . . . . if any of the situations above makes you go, 'OMG! That is so me,' we have an invitation for you. Ready? 

You are hereby invited to put the question, 'When will it be my turn?' behind you. For good. The End

You don't need a different kind of life to get started. (The conditions will always feel impossible.) 

You certainly don't need to jump through a bunch of hoops before you get to finish your memoir, compose songs, or sell your art. 


You can live a beautiful creative life ... just the way you are. 

Let that sink in while we remind you that being on a creative journey is not just about the art you get to create, but the life you get to live. All you have to do is say YES instead of NO. 

We've run some of the most original, life-changing, and supportive creative courses on the internet. Since 2022, over 600 participants have taken either our long-term writing programs or participated in our workshops, mini-courses, or master classes. ​Now we proudly co-run SHINE, and we're known for our unique combination of creativity, humour, and spirituality. 


Sarah is a woman of medicine, a life coach, an artist, and the author of 6 books. She has a new book coming out in 2024. 

Inger is an author, translator, practicing Buddhist, life coach, and the author of two books. She's currently working on her third. . . . 

Image by Roman Kraft

"This group has been a turning point for me."

"I’ve searched my whole life for a community like this."

"This activates something in me that I can’t explain."

"I learned that I’m way more creative than I’ve given myself credit for."

"I’m finally following the pull towards creativity and writing, instead of putting up these walls around me or listening to the voice that says, ‘Oh, you can’t do that!"
Who is SHINE for: 

SHINE is an online group program for:  

people who want to reclaim more hours per week for their creative projects and grow as an artist. It's also for all of you who are not exactly sure what to do next, but whatever it is you want to do so in community.  

It’s designed for people who:

want to drop perfectionism so they can take creative risks, run with big ideas, and become weirdly comfortable with projects that feel like a big fat mess or mid-evolution. It's also for those of you who want to maybe sell your art without feeling like you're selling your soul. 

SHINE will help you: 

Design a path forward that compliments your personality, your interests, your lifestyle, and your goals. 

This community is NOT about: 

doing things in a certain way or comparing yourself to others. 

It's actually about: 

starting where you are, making the most of what you have, and no longer feeling like your real life is passing you by. 

SHINE is for you. 
For your art. 
For the world. 

You want more cool reasons to join? You've got it! Keep reading. 

-gather around, beautiful humans-
Here are 8 Reasons to Join SHINE

❤️ Because you want to get clear on what your creative work actually is and fully understand how to work on it and make it happen. 

❤️. Because you know in your heart-of-hearts that you're capable of so much more, but you need the right people to get you there. 

❤️ Because it's kind of maddening how many of your best ideas are still trapped in the ether.  

❤️ Because you're ready for your creativity to be an ally for growth, joy, freedom, and expansion. 

❤️ Because it's time to spend more time on your art than your chores. 

❤️ Because you're crazy talented and you know it. But sharing your gifts makes you want to vomit and you would love to sell and market your work without freaking out your nervous system. 

❤️ Because you want to create more than you consume.  

❤️ Because you look forward to having all the breakthroughs, the progress, and the satisfaction you've been dreaming of. 

OK. How do we take all of this and make it real? 
That's what coming up next 
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"Instead of trying to fit my life into my writing, I now fit my writing into my life."

"I feared that my life would get overbooked and I wouldn’t have time to work on my art. Now I’ve learned that even when I’m stretched, I can make meaningful progress."

"I desperately craved routine, and here I’ve learned to be intentional and plan ahead."

"I have a hard time seeing myself as an artist, but thanks to this group I’m now claiming this title for myself."

"I’ve joined because I want to find my creative voice."
(we think you'll love it here) 

There will be no one-size-fits-all curriculum to squeeze yourself into. This is not school. This is a cookie-cutter-free zone. This means you can join anytime, fit right in, and never feel behind or stressed out. You don't have to catch up on a bajillion videos and a library of worksheets. Just no! The people who have joined before you are not further ahead, they've just been around a bit longer. That's all. 


And truth be told. SHINE is not about linear time and traditional progress. Creativity doesn't work like that. And that's why we're not hyper focused on helping you become a 'better' artist. . . . .


. . . . but we're here to help you become someone who consistently work on your creative projects. Even if your parents are visiting for three weeks. Even if your pug needs surgery. Even if your love life is circling the drain. 


Because . . .  

. . . when you learn to show up for your art day after day, week after week, month after month, you'll become someone who can draw inspiration and creativity out of thin air. You just do. It will feel absolutely magical, but it's actually quite logical. When you do something repeatedly, progress is inevitable.  


To quote one of our students, "Instead of trying to fit my life into my writing, I now fit my writing into my life."


Inside SHINE, your progress can be glacial or speedy, or everything in between. Either way, you can look forward to diving deeper into the following topics: 


SHINE-worthy topics: 




Create personalized strategies for starting a new project that feels like a guilty pleasure. More energy. More creativity. More flow. 



Learn how to overcome numbing, stalling, and procrastinating. 



Skillfully make space for all the aspects of yourselves that you were told were too loud, too much, too irresponsible, and too weird. 



Build your tolerance for saying no and set smart boundaries. This means more mental space to roam free with all the ideas that light you up. 



Breathing fresh air into projects that have flatlined is one of our favourite things to do, and now you’ll learn how to do it, as well!



Learn our process for creating beautiful workspaces that help us receive inspiration and put out our best work. 



Share and sell your work within a framework that will make you go, 'Finally something I can get behind!' No more feeling like you're selling out just because you want to sell your work. 



We're putting the FUN back in being bored. Pausing, listening, and not knowing what's next is often a precursor for amazing creative discoveries. Just you wait and see! 



Learn our best tools and strategies for owning and developing your creative skills and gifts. 

Image by Markus Spiske

Work through these topics LIVE with Sarah, Inger, and the rest of the SHINE community. 

Enroll anytime. We can't wait to meet you! 

Yes, you can join today (and 3 fun reasons why you should). 

This is a year-round program, life-time membership program, so once you're in you're in. This is fantastic news for three specific reasons: 

We get to build real community together. You won't be kicked out on the street after three months or even a year. Once you're in, you're in. No more starting from scratch or thinking, 'now what?' 


2. This is a stress-free zone. You get to work on your art and your projects at a pace that works for you and the life you already have. There will be no -rush-rush-rush towards artificial deadlines or all the other things that feeds perfectionism, stress, and anxiety. You know, all the things that blocks creativity. 

3. There will be no catching up or feeling behind. One of the concerns of joining a year-round program is that the people who joined before you will be light-years ahead of you. Not inside SHINE. We've deliberately design the bi-weekly live classes and our bi-weekly playdates so that people can jump right in and start where you are. 



Once you enroll in SHINE you're a member for life and get instant access to: 

1.  Bi-weekly ZOOM classes with Sarah and Inger that will inspire you to put your creative self in the driver's seat so that you can work unapologetically towards your artistic dreams and goals. 
These classes, according to our previous participant, are the true heart and soul of our programs. It's where our community spirit truly shines. And by 'community', we don't mean a bunch of silent participants who happened to have clicked on the same Zoom link, but a gathering of humans who support and uplift each other. We celebrate individual wins and huddle around when someone is going through the not-so-easy parts of life. This is a community that supports the individual and the individual supports the group. As one woman said, 'This is the first community I've belonged to where I've never felt triggered or 'less than.' 

These Zoom classes will happen on alternate Tuesdays at Noon Central Time and last 60 minutes. (Subject to change.) 

2. Bi-weekly artist playdates. This is where we come together for 2 or 4 hour-slots to work on our craft. Honestly, when you show up for these dates, you see yourself blossoming into the person you always knew you could be. 

These Zoom classes will happen on alternate Tuesdays from 11 am to 1 pm Central time.  (Subject to change.)  

3.  Facebook community. Our Facebook group is like our community hall. This is where we learn what's going on, we check in with each other and we post exciting updates. This is also where you can showcase your talents, ask for support, and post questions. 

4.  Exclusive invitations to ad-hoc workshops, events, and fun challenges. 
These pop-up events won't happen on a regular basis, but when they do they will feel energizing and fun AF.  Who knows, maybe we'll even run a live retreat one day?

5. Complimentary access to Sarah’s 100-day project annually.

6.  Unlimited access to all our best content. Regardless of when you join, you'll have access to all recorded and written content forever and ever. Our content library will grow over time and you'll help us shape it. And remember, once you enroll, you're a member for life. For as long as this program exists, this is your place to grow and flourish, year after year after year. 

(By year after year we don't mean that everything will stay the same and on repeat. This space and community will develop and evolve over time, but regardless of what and how things change, we'll journey together.)

Come! Come and create with us. 
sign up shine

This is a no-brainer! I'm in! 😍

Investment: $2499 for lifetime membership. 

Your next move? Click on one of the buttons below. 

Closing words. 

If the idea of joining fills you with panic, but also the idea of not joining makes you feel like you're missing out, take a deep breath and step away from the screen. 

You can't miss out. Our doors are always open. You might never join, and that's absolutely perfect. Trust yourself. Follow the path that makes you feel uplifted and alive. 

Thank you for being here. 
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I'm not an artist. Is SHINE right for me?

Absolutely! SHINE is an inclusive class designed for anyone who wants to explore their creative gifts in a fun and supportive environment. 

Why should I invest in a program like this?

SHINE is all about doing more of what you love and not letting doubt and hesitation hijack your creative aspirations. If you’re ready to not let another day go by where you give in to, 'I'm not ready', we'll keep you committed & motivated to work on your craft, grow your confidence, and see yourself sparkle and shine.  


And here is something to consider. Think about the amount of time women spend obsessing over food, carrying the emotional and physical workload for their household and extended family, and getting distracted by other people's priorities. While men, historically speaking, could waltz to their studio and get lost in their art without worrying about running out of milk or making supper, female artists had to fight for blocks of ten minutes there and twenty minutes there; working on their art between chores and after the kids were off to be. How about we buck that trend and create a life where working on our art feels as natural as breathing? This is why we've created SHINE. A safe and supportive space to create, flourish, grow, and have fun without worrying about, 'Is this good enough', and stressing about the end result. 

What do you mean by lifetime membership? 

Once you enroll in SHINE, you're a member for life. Why? Because we recognize that a creative journey (or being a member of a community for that matter) isn't something we're done with after a couple of months or even a year. Once we start, we're on a roll. We want to keep going. Also, we want to create a community that honors the ebb and flow of life. Meaning, if life gets life-y and you have to hit pause for a couple of weeks, you can jump back in without feeling behind or that you're missing out.  For as long as SHINE exists, this is your online home. 

What are the benefits of a group program? 

In a word: accountability and support. And as someone said, change your community, change your life. Also, another benefit of spending time with like-minded people is that all the heavy lifting is not squarely on you. Sure, you're the one creating a podcast, writing a script, taking up weaving, or designing a cookbook, but even the most motivated, goodhearted, and passionate people get distracted. By teaming up with others, those distractions become a blip on the radar, not a way of life. We're stronger together, and there is just something magical about hanging out with people who get you and cheer you on. Lastly, alone it's easy for the inner critic to take over. In a group program like SHINE, we collectively demote our inner nay-sayer and clear space for more interesting voices to speak up. 

What's the time commitment for SHINE? I'm super busy. 

Short answer: Every other week we teach 60-min long classes, and every other week we meet for two-hour artist dates. Since this program runs year-long, you can nip in and out as you please. 

Longer answer: SHINE is all about clearing away distractions, setting helpful boundaries, and creating more space for yourself and what you want. If you feel like you "are too busy" for your creativity… chances are this is exactly what you need. 

Will SHINE members get a discount on private coaching? 

Every member will get a 10% discount on our coaching packages, outside events, and retreats.


What exactly is the schedule again? 

We'll have bi-weekly classes and bi-weekly artist dates. There will also be pop-up workshops, events, and Q & A sessions sprinkled in. All dates, times, (and sometimes topics) will be announced at the beginning of each month. And if you've participated in our other programs, you know the weekly classes will be a blend of teachings, break-out rooms, introducing new content, and sharing. 

Will SHINE help me make a living from my art? 
While this is not a business school, we will teach classes on marketing, copywriting, website creation, and creative ways to get your work into the hands of happy customers. These classes/workshops won't be mandatory, but super helpful for those of you who are ready to sell. It will also be helpful for multi-passionate entrepreneurs who can't figure out how to fit their art in with their other offers. 


You guys are pretty woo-woo. Will there be any rituals, ceremonies, and meditations like there were in your other programs? 

Yes! To put it in poetic terms: 

Together we'll connect with Beasties and perform rituals. 

We'll spend time in the luminous fringes of reality. 

We'll sing old and new songs.

We'll plant rare seeds. 

We'll find a million treasures.

We'll lie in the grass and look up at the moon. 

We'll move and dance in the forest. 

We'll rest and meditate. 

We'll gather around the fire and tell stories.  

If I don't like SHINE, can I get a refund?

We have a firm no-refund policy. Once you enroll and pay, there are no refunds for any reason, so please invest with clarity and intention

If I can't attend all the sessions, will you make recordings available? 

Yes, all our sessions are recorded and you can watch the replay anytime you'd like. 

SHINE merch (designed by Sarah) 
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