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SHINE 

Online artist salon for working creatives.

A six-month experience that will make your creativity (and productivity!) burst with joy. 

This opportunity goes away on May 12th. Join us today.  

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"Thank you for creating a program and a space that allows me to move towards my heart and light. What a perfect name for our group, Shine."

Created and led by Sarah B. Seidelmann and Inger Kenobi. 

WHAT IF YOU NEVER HAD TO WORRY ABOUT, 'AM I TALENTED ENOUGH? WILL IT BE WORTH IT? EVER AGAIN?
SHINE is an online community for people who want to work on their art and creative projects consistently and in community. 

Here, we value showing up over perfectionism. We listen to the voice that whispers, 'It's time.' We jump for joy when people start a book, work on their painting, or write a song, even if they don't know what it will lead to. 

Our motto is, 'Be a factory, not a warehouse.' 

The days of sitting on your best ideas, or doubting yourself, or talking yourself out of doing what makes you feel ALIVE are over. 

In other words, this is where your BIG MAGIC, creativity, crazy ideas, and soft whispers are allowed to grow and flourish. 

Even if your personal motto is, 'Now is not a good time'.

Like one of our writing clients once said, 'There is never a good time to leave a man, have a baby, or write a book.' 
And yet.  . . . Here we are! 

What happens next? Let's hear from some of our other members. 
Image by Kevin McCutcheon

What people say: 

"This is some next level shit."

 

"This program feels like my real life." 


"What Inger and Sarah have created is so rare, beautiful, and magical. Yesterday our session made my soul soar. The ways this is expanding not only my creativity, but every part of my life takes my breath away. I’m so grateful."

"I love this group!"

"I have been writing some each day and am creeping up on finishing my first draft. It has been a long road that started with an intention about 7 years ago. I am so grateful for the collective energy of this group."

 
"A big shift I experienced after joining SHINE is giving myself the permission to spend a lot more time on my creative projects, including learning new skills. I found myself creating a writing and art corner for myself, where I have been showing up with much more consistency than I could ever imagine. SHINE is full of creative and kind people who keep showing up for their creative lives and cheering others on, that is so inspiring to be a part of. There's no way creative magic can't touch someone in a space like this. A long-term creative container like this is an exceptionally generous offering - and I am so grateful to be part of it!"

"I joined SHINE after having written my book, but in the midst of publishing it. The support and guidance I received from this group was paramount in helping me get to the finish line. I never once thought of giving up during the writing, but almost gave up daily on the publishing part. This group of people kept me going with their encouragement and kindness as well as sharing the wisdom from their own publishing experiences.

 I have truly met some incredible people in this group. I would recommend SHINE to anyone looking to live creatively and/or wanting to connect with other creatives."

Bye, bye, creative blocks! 

What if there was a way to pursue your creative ideas, even if you think your sister is the talented one? 

What if there were a way to create more space for creativity, without having to move to Paris? 

What if there were a way to keep the momentum from BEAM going? 

What if there was a place where you get to test out ideas, experiment, have fun, hone your craft, without being judged or having people 'critique' your work? 

This is exactly why we have created SHINE. Who are we? Keep reading:)

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Hi, we're Sarah and Inger, the women behind SHINE, and we're here to help you create a creative journey that draws you in like a red carpet event. 

​​You don't need a different kind of life to be an artist. (The conditions will always feel impossible.) 

You certainly don't need to jump through a bunch of hoops before you get to finish your memoir, compose songs, or sell your art. 

 

You can live a beautiful creative life ... just the way you are. 

And remember, being on a creative journey is not just about the art you get to create, but the life you get to live.

​​

A life where you learn to trust your impulses and ideas. 

A life where you act on what makes your spine tingle. 

​A life where self-kindness keeps you from abandoning your work when everything feels like a pile of shit. 

We've run some of the most original, life-changing, and supportive creative courses on the internet. Since 2022, over 600 participants have taken either our long-term writing programs or participated in our workshops, mini-courses, or master classes. ​Now we proudly co-run SHINE, and we're known for our unique combination of creativity, humour, and spirituality. 

 

Sarah is a woman of medicine, a life coach, an artist, and the author of 6 books. She has a new book coming out in 2024. 

Inger is an author, translator, practicing Buddhist, copywriter, and the author of two books. She's currently working on her third. . . . 

Had we not pursued our crazy, unrealistic, illogical creative dreams, Sarah would still be dressed in a white lab coat looking at diseases under a microscope and Inger would be planning the Ambassador's next diplomatic lunch. 

Image by Roman Kraft
INSIGHTS AND PRAISE

"This group has been a turning point for me."

"I’ve searched my whole life for a community like this."

"This activates something in me that I can’t explain."

"I learned that I’m way more creative than I’ve given myself credit for."

"I’m finally following the pull towards creativity and writing, instead of putting up these walls around me or listening to the voice that says, ‘Oh, you can’t do that!"

- Spend the next six months with us-
8 reasons why this community might be exactly what you need right now. 

❤️. Because you know in your heart-of-hearts that you're capable of so much more, but you need the right people to get you there. 

❤️ Because it's kind of maddening how many of your best ideas are still trapped in the ether.  

❤️ Because you're ready for your creativity to be an ally for growth, joy, freedom, and expansion. 

❤️ Because it's time to spend more time on your art than on folding laundry and cleaning the kitchen. 

❤️ Because you're crazy talented and you know it. But sharing your gifts makes you want to vomit and yet. . . . you would love to sell and market your work without freaking out your nervous system. 

❤️ Because you want to create more than you consume.  

❤️ Because you look forward to having all the breakthroughs, the progress, and the satisfaction you've been dreaming of. 

 
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And here is something to consider. Think about the amount of time women spend obsessing over food, carrying the emotional and physical workload for their household and extended family, and getting distracted by other people's priorities and demands. 

While men, historically speaking, could waltz to their studio and get lost in their art without worrying about running out of milk or making supper, female artists had to fight for blocks of ten minutes there and twenty minutes there; working on their art between chores and after the kids were off to bed.

How about we buck that trend and create a life where working on our art feels as natural as breathing? This is why we've created SHINE. A safe and supportive space to create, flourish, grow, and have fun without feeling guilty about saying NO and setting happy and healthy boundaries around our creativity and art. 
ALL THE  PRACTICALITIES 

Once you enroll in SHINE , you get instant access to: 

1.  Bi-weekly ZOOM classes with Sarah and Inger that will inspire you to put your creative self in the driver's seat so that you can work unapologetically towards your artistic dreams and goals. 
 
These live classes, according to our members, are the true heart and soul of this program. It's where our community spirit truly shines. And by 'community', we don't mean a bunch of silent participants who happened to have clicked on the same Zoom link, but a gathering of humans who support and uplift each other. We celebrate individual wins and huddle around when someone is going through the not-so-easy parts of life. This is a community that supports the individual and the individual supports the group. As one woman said, 'This is the first community I've belonged to where I've never felt triggered or 'less than.' 

These Zoom classes will happen on alternate Tuesdays at Noon Central Time and last 60 minutes. (Subject to change.) 

2. Bi-weekly artist playdates. This is where we come together for 2 or 4 hour-slots to work on our craft. Honestly, when you show up for these dates, you see yourself blossoming into the person you always knew you could be. 

These Zoom classes will happen on alternate Tuesdays from 11 am to 1 pm Central time.  (Subject to change.)  

3.  Facebook community. Our Facebook group is like our community hall. This is where we learn what's going on, we check in with each other and we post exciting updates. This is also where you can showcase your talents, ask for support, and post questions. 

4.  Exclusive invitations to ad-hoc workshops and Open Mic evenings. 
These pop-up events won't happen on a regular basis, but when they do, they are energizing and oh-so inspiring. 

5. Complimentary access to Sarah’s 100-day project (annually) and Inger's programs and workshops. (In 2024 alone, these programs were worth well over 1000 dollars.)

6.  Unlimited access to all our best content. Regardless of when you join, you'll have access to all recorded and written content forever and ever.  

Come! Come and create with us. 
THE VIBE OF THIS ARTIST SALON
(you'll love it here) 

There will be no one-size-fits-all curriculum to squeeze yourself into. This is not school. This means you'll never feel behind or stressed out. 

 

And truth be told. SHINE is not about linear time and traditional progress. Creativity doesn't work like that. And that's why we're not hyper-focused on helping you become a 'better' artist. . . . .

 

. . . . but we're here to help you become someone who consistently works on your creative projects.

Even if your parents are visiting for three weeks.

Even if your pug needs surgery.

Even if your love life is circling the drain. 

 

Because . . .  

. . . when you learn to show up for your art day after day, week after week, month after month, you'll become someone who can draw inspiration and creativity out of thin air. 

 

To quote one of our students, "Instead of trying to fit my life into my writing, I now fit my writing into my life."

Last but not least, by teaming up with like-minded people all the heavy lifting is not squarely on you. Sure, you're the one creating a podcast, writing a script, taking up weaving, or designing a cookbook, but even the most motivated, goodhearted, and passionate people get distracted.

 

By teaming up with others, those distractions become a blip on the radar, not a way of life. We're stronger together, and there is just something magical about hanging out with people who get you and cheer you on.

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Behind the scenes.
What our artists are working on right now: 


One is a songwriter. 
One is a haiku master. 
One is a painter. 
We have jewelry makers. . . 
. . .and published authors.
Authors in the making. 
Seamstresses. 
Aspiring designers. 
Dancers. 
Photographers. 

We also knit, crochet, make quilts, embroider, weave, paint murals, and ponder, 'Should I learn to play the guitar.' 

What will you work on?
Come! 
We can't wait to meet you! 
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Yes! I'm so ready for this! 

The moment you join, you'll get a welcome email with all the practical info, including when our next session is. You'll also get instant access to our Facebook Group where you get to meet the rest of the gang. 

 

But the power of this program is linked to neither weekly sessions nor Facebook. 

 

It's about honoring your calling, as cliche as that might sound. It's also about feeling less alone and more connected with people who truly get you. And above all, it's about shaking things up a bit and really going for it.

 

If not now, when? 

 

It doesn’t matter if all your creative ideas still live in your head or if you're a seasoned artist. 

Either way, you'll get something out of this program.  



Investment for 6 months: 800 dollars. 

If you register before May 6th, you'll get a 100-pound discount (yay!).

Your next move? Click on the registration button below. 

And hurry! The doors to this 6-month offer close on May 12th. 

Welcome to SHINE! We can't wait to meet you and learn more about your art. 

SHINE merch (designed by Sarah) 
MORE PRAISE

"Instead of trying to fit my life into my writing, I now fit my writing into my life."

"I feared that my life would get overbooked and I wouldn’t have time to work on my art. Now I’ve learned that even when I’m stretched, I can make meaningful progress."

"I desperately craved routine, and here I’ve learned to be intentional and plan ahead."

"I have a hard time seeing myself as an artist, but thanks to this group I’m now claiming this title for myself."

"I’ve joined because I want to find my creative voice."

FAQs

 


I've never called myself an artist. Is SHINE right for me?

Absolutely! SHINE is an inclusive class designed for anyone who wants to explore their creative gifts in a fun and supportive environment. 
 

Why should I invest in a program like this?

SHINE is all about doing more of what you love and not letting doubt and hesitation hijack your creative aspirations. If you’re ready to not let another day go by where you give in to, 'I'm not ready', we'll keep you committed & motivated to work on your craft, grow your confidence, and see yourself sparkle and shine.  

What are the benefits of a group program? 

In a word: accountability and support. And as someone said, change your community, change your life. Also, alone it's easy for the inner critic to take over. In a group program like SHINE, we collectively demote our inner nay-sayer and clear space for more interesting voices to speak up. 

What's the time commitment for SHINE? I'm super busy. 

Short answer: Every other week, we teach 60-minute-long classes, and every other week we meet for two-hour artist dates. 

Longer answer: SHINE is all about clearing away distractions, setting helpful boundaries, and creating more space for yourself and what you want. If you feel like you "are too busy" for your creativity… chances are this is exactly what you need. 

Will SHINE members get a discount on private coaching? 

Every member will get a 10% discount on our coaching packages, outside events, and retreats.

 

What exactly is the schedule again? 

We'll have bi-weekly classes and bi-weekly artist dates. There will also be pop-up workshops, events, and Q & A sessions sprinkled in. All dates, times, (and sometimes topics) will be announced at the beginning of each month. And if you've participated in our other programs, you know the weekly classes will be a blend of teachings, break-out rooms, introducing new content, and sharing. 


Will SHINE help me make a living from my art? 
While this is not a business school, we will teach classes on marketing, copywriting, website creation, and creative ways to get your work into the hands of happy customers. These classes/workshops won't be mandatory, but super helpful for those of you who are ready to sell. It will also be helpful for multi-passionate entrepreneurs who can't figure out how to fit their art in with their other offers. 

 

You guys are pretty woo-woo. Will there be any rituals, ceremonies, and meditations like there were in your other programs? 

Yes! To put it in poetic terms: 

Together we'll connect with Beasties and perform rituals. 

We'll spend time in the luminous fringes of reality.

We'll find a million treasures.

We'll lie in the grass and look up at the moon. 

We'll move and dance in the forest. 

We'll rest and meditate. 

We'll gather around the fire and tell stories.  

If I don't like SHINE, can I get a refund?

We have a firm no-refund policy. Once you enroll and pay, there are no refunds for any reason, so please invest with clarity and intention

If I can't attend all the sessions, will you make recordings available? 

Yes, all our sessions are recorded and you can watch the replay anytime you'd like. 

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UK-based coach. Worldwide clients.  LGBTQ+inclusive. Sessions in English or Norwegian. 
© 2025 Inger Kenobi | All rights reserved | Terms & Conditions
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